So we've had the leaked photographs of Matt Smith in costume - both with Troughton-esque bowtie, and what appear to be the tattered remains of David Tennant's costume. There are many changes afoot in next year's Doctor Who, but today the BBC website unveiled the brand new Doctor Who logo...
Gone is the iconic, dynamic electrified oval shape, and clean font. What we now have is a slight throwback to the show's original 1963 logo - but emphasis on the word slight there. Not only is the new logo tacky CGI for instant naffness, but we have a "badge" made up of the DW initials, adorned with a flashing TARDIS light. Yes, you read that correctly.
Had this new logo been the result of a Blue Peter competition or something, I might have some understanding. But the sad truth is, the beeb probably had endless think tanks over this, produced countless mood boards and all that other marketing nonsense, before arriving at this sad excuse of a logo, which far more resembles some bad fan-produced artwork from the early nineties that what you would hope for in 2009.
"Retro" will no doubt be the word they use, before taking pride in emblazening it on every possible bit of merchendise available. It's not the word I'd use. Granted, it may look better in the context of a new opening title sequence, which the show so desperately needs, but this begs the question of what on Earth they'll do with that, and I'm not even going to mention the theme music! I'm hoping that I'll be pleasantly surprised, but right now, I'm wondering if they've forgotten which show they're dealing with...
Those were yesterday's thoughts. I have to admit, I like the colours. But the CGI and lens-flare still look incredibly tacky and clichéd. Isolating the "Doctor Who" text, that isn't so bad in itself. But that badge thing with the TARDIS light.... it's just absolutely awful.
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